FILA and Pepsi joined forces to create a capsule collection
It seems that nowadays all major brands make unexpected collaborations and create collections together with other designers, brands and celebrities. After collaborating with monkey time, FILA just announced a new collab.
Following the fashion of collaborations between major brands, FILA and Pepsi recently collaborated to create a capsule collection together. An initial look at the collection features caps, t-shirts, shorts and socks.
These pieces feature both companies logos in red, white and blue, interestingly both brands’ colors. The merchandising features Pepsi’s vintage persona from the ‘50s.
FILA is a South Korean sports brand, founded in Italy in 1911. After a crisis, the brand is back at the top of its game and is one of the world’s largest sportswear manufacturing brands.
Pepsi was first created in 1893 and is known in North America as Pepsi-Cola since 2014. The beverage brand has collaborated with a lot of fashion brands like The Hundreds and Urban Outfitters. We can’t wait for the launch of the collection!