A design concept we would like to see in stores
Packaging is essential. Our eyes are naturally attracted to original packing that makes us want to buy a certain item. It is no different with food. So russian designer Nikita Konkin created a fun design concept for packaging pasta that is driving the Internet crazy.
The concept is actually really simple: it consists of a box with a cut-out image of a woman with different hairstyles. For distinctive types of pasta, there is a different cut-out that creates a fabulous hairstyle.
For example, Fettucine resembles beautiful wavy locks, spaghettoni creates straight hair and cavatappi results in a surprisingly realistic curly look. The woman’s face is always the same, only the shape of the cut-out and the pasta changes.
Nikita Konsin shared this design concept on behance without any comments or description, but the design-lovers were quick to notice it and share it immensely.
Although this undoubtedly a very clever display, there is no sign that is it actually going to be used by a brand. We would really love to see it in our supermarket stands!