Ivy Park Spring/Summer 2017 by Beyoncé

Photo: Hypebeast | Ivy Park by Beyoncé

Beyoncé just launched a new Spring/Summer 2017 campaign and the world is obsessed

When one of the world’s biggest pop stars launches a new clothing line the world goes wild. When it is a surprise release, the impact is even greater. And Beyoncé is the queen of surprises.

In 2016, Beyoncé launched the first edition of Ivy Park, an activewear clothing line created in collaboration with english fashion retailer Topshop. The success of the first venture was so great that it is back.

Photo: Hypebeast | Ivy Park by Beyoncé

For this campaign, Beyoncé assembled a true girl squad of influencers. The queen also stars in the campaign, wearing selected pieces from her sportswear line.

This collection features a lot of mesh, and of course black, silver and pastel colors. The collection is composed by sports bras, jerseys, t-shirts and leggings. Some of the pieces are not designed to be worn while working out.

Photo: Hypebeast | Ivy Park by Beyoncé

What I like the most about Ivy Park is that it was created to support the idea that beauty is more than physical appearance and has a message of women empowerment. The name Ivy is a reference to the second name of Beyoncé’s daughter, Blue Ivy. Check out the collection and give me your opinion about the message behind Ivy Park.

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