Josefinas: Portuguese brand takes New York City
Josefinas is a Portuguese brand created in 2013 by Filipa Júlio, a girl with a dream. She took the savoir-faire of Portuguese artisans and her own passion for the project and Josefinas was born.
Firstly, Josefinas was named after the founder’s grandmother, Josefina. Grandma Josefina always inspired Filipa to follow her dreams, and took her daily to her ballet lessons. Josefina started with sabrinas, a type of ballerina flat shoes that every woman owns.
The brand started becoming popular in the fashion world with the launch of the world’s most expensive sabrinas, Persian Blue Salt. Most noteworthy, the shoes feature appliques made from gold and semi-precious stones.
Since then, the brand has already launched sneakers, key rings, various special editions. Also, in July of this year, the first physical store opened in New York. Their most recent project is the #ProudToBeAWoman collection. The collection is a collaboration with New York artist Jaydee, who painted each pair of tennis by hand.
Finally, the Louise Pink shoes (the model chosen for this new edition) from Josefinas have already arrived at the brand’s online store and cost € 495. This may be a perfect gift for your girlfriend. In conclusion, we love them!