PUMA and Diamond Supply collaborated in the most colorful sneaker you will own

German sportswear company PUMA joined forces with Diamond Supply Co to give do a makeover to its Avid evoKNIT sneaker. The sneakers feature Diamond’s signature color scheme.

The incorporation of the colors in the sneakers gave it a new life since the original versions were grey and black. The design of the Avid evoKNIT features a knitted upper and white IGNITE foam midsole unit.

Most noteworthy, the outsole ensures durability and reliable traction for casual wear or even a jogging session. You can find the Diamond Supply Co. x PUMA Avid evoKNIT online.

Finally, a fun fact. PUMA appeared in 1948 by the hands of Rudolf Dassler. Twenty years earlier, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).

Finally, the relationship between the two reached a breaking point and they split in 1948, forming two separate entities, Adidas and PUMA. Yes, Adidas was founded by one of PUMA’s founders.