In honor of IKEA’s Krakta bag, spanish retailer Zara created its own reusable bag
Being environmentally friendly has never been so fashionable. All brands seem to be creating pieces made from sustainable materials, made to be reused to exhaustion. Zara is no exception.
After the popularity of the IKEA KRAKTA bag and the controversy around all its newly created versions, Zara decided to participate in the party and created its own version of the reusable bag
The Spanish Retailer designed a new oversized tote made from a mix of cotton and a sustainable fabric called Jute. Jute is a soft, shiny vegetable fiber that can be spun into coarse, strong threads.
The spanish brand created this bag as a day-to-day bag. Personally, I think it would be perfect to take to the beach. The new Jute bag is already available in Zara’s website and costs only 16 dollars.
Finally, I especially like that all this giant brands are embracing an environmental cause. Moreover, showing a real concern giving the problems we are facing with climate changes. I believe that this is a great idea because Zara is making reusable “cool” and it may become a concern of those who buy clothes from the brand.
Zara is a Spanish clothing brand based in Galicia. Amancio Ortega founded Zara in 1975. The store became the main brand of the Inditex group, which is now the world’s largest apparel retailer.